2023 - Northeast Connection Breakout - 6/27

Topic: Branding and Marketing: Understanding and Achieving Both for Success

Branding and marketing are often times used interchangeably when, in fact, they are very different. The use of both are critical for the overall success of every business. Branding is who you are. Marketing is where and how you promote your brand and products.  Hear from experts in the field as they provide guidance on how to leverage both to achieve easily recognized products and services in the marketplace.     

The Columbia Chamber’s Northeast Connection brings small businesses in the Northeast region together in one location. The NE Connection serves as an advocate for small businesses in our community and provides a forum for education, networking, and motivation. The Chamber is focused on creating and promoting an environment where businesses can flourish. The link between the Northeast region and downtown Partners will strengthen relationships, promote growth, and enhance community awareness for small businesses.