LCAA Leadership Luncheon | October 2019

The Leadership Columbia Alumni Association is pleased to have Justin King, Associate Athletic Director of New and Creative Media, presented by Schmoyer and Company.

Justin King, a 2010 University of South Carolina graduate, returned to his alma mater as Associate Athletics Director for New and Creative Media in February of 2017. At Carolina, King oversees, develops, creates, coordinates and manages the production of graphic and video content used in athletics recruiting. He will also direct and manage the messaging on all of the Gamecock Football social media platforms.
He also plays a key role in the messaging strategy for all USC sports, coordinating with all of the USC Athletics external units.

King returned to Carolina after serving as Senior Managing Producer at the Alabama Media Group (AL.com) in Birmingham since 2015, focusing on social media and video production. In his role, he was in charge of art direction, video production, social strategy and story development in the website's sports coverage. Under his direction, the social audience for AL.com grew from around 20,000 to more than 325,000 people in a year. Before his stint at AL.com, King was a marketing strategist with Rackspace Hosting (2013-15) and Director of Social Media at Global Evangelism (2011-13). Following graduation at USC, King worked as a Production Assistant at ESPN (2010-11).

The LCAA Leadership Luncheon Series, presented by Schmoyer and Company, LLC, hosts a variety of community leaders throughout the year. This luncheon is an opportunity for graduates of the Leadership Columbia program, and guests, to network as well as hear from influential leaders on the local, state and national stages.